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Here’s Why Every Business Needs Social Media Marketing

The entire marketing landscape in the 21st century has changed thanks to the introduction of social media. There is no doubt that there are now new marketing avenues that were non-existent before. Social media is a powerful tool with the power to share whatever information all over the world in a matter of seconds. The better part of folks think of social media as tool for personal use but the truth is that it is making headlines in the business world as well. Social media is the silver bullet for anyone wishing to take their marketing strategy to the next level. Read on to learn more why social media is a big deal in the business world.

One of the benefits of social media is increasing brand awareness. There is need to capitalize on all opportunities that maximize visibility. Social media is an essential ingredient in creating new channels that increase your brand’s voice and content. This is crucial for the reason that it simultaneously makes your brand easily accessible for new clients, as well as makes it more recognizable to your existing clientele. A good example is a Facebook user that gets to learn a tad more about your product as they are browsing through the news-feed. What is more, an apathetic client could become more acquainted with your business after coming across it on multiple networks.

Brand loyalty is yet another advantage that comes along with brands that have a foot print in social media. According to a Texas University report, a brand that brings social media on board increases customer loyalty. The conclusion of the report was that it is imperative for businesses to take advantage of the ability of social media to connect brands and clients. This is a perfect illustration of the power social media has when it comes to customer loyalty. In addition to that, another report by Convince and Convert shows that a whole 54% of US citizens are more attached to products that they follow on social media.

Social media is an ideal way to make consumers receptive to your messages. Truth be told, social media platforms such as Twitter and Facebook are never viewed as marketing tools but seen as avenues for social networking. This essentially means that your target audience seldom will see what you post as advertisements and this is an aspect that will go a long way in getting their attention. This in the long run translates to remarkable web traffic not to mention that most of your friends and followers could as well share your posts so as to reach more people out there.

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