Online shopping is a fast growing form of e commerce. It involves buying directly from the seller over the internet without the need of a third party – the intermediary service. An eshop, e-store, online shop etc. are just some of the words used to describe the websites that sell products.
Even though online shopping has evolved at a very fast pace over the past couple of years, it still has a long way to go. Especially because internet is still not available throughout the developing world. Accessing internet is not easy in a lot of developing countries – and even where it is, people prefer to use it for emails and general stuff.
Also, online shopping is still looked upon with suspicion by a large group of the population. Most of the people want to know exactly what they are buying. They want to hold it in their hands, or feel it or see how big it is (in case, say, of a teddy bear) and if it is a matter of clothes – people would rather wear and check and the size and see how it looks – all of this is not possible online. Customers also like to haggle, try to make the vendor pull down the rates.
But that doesn’t mean all is lost. A growing group pf people prefer online shopping to real world shopping. Those are usually people who are hard pressed for time. It makes much more sense to them to click at a website and order flowers for a forgotten anniversary at lunch time in the office than rush to the shops after work when it might be too late. Youngsters too, like to see various options online – a lot of which might not be available in their city. For example, online book stores are usually well-stocked than the best of libraries or book stores in the small cities. Such, and others are part of a ever-growing population of people who spend more time clicking away online then bag-hauling offline. Of course, people still won’t buy groceries online, but online shopping has learnt to outpace its baby steps and is fast striding towards a brighter future.